About Us
The most comfortable pair of underwear you have ever owned.
We’re obsessed with creating the perfect pair of underwear! It had to be made from the softest fabric, have 360 degree stretch, fit perfectly and finished with the highest quality waistband. It’s finally here.
Affordable everyday luxury.
Guys used to have only two options for buying underwear. Either you buy it cheap off the shelf at the hypermarket or you get it at a high retail price from the store at the mall. We realized that we could provide high quality underwear at a reasonable price if we cut out the “middle man”. Going from the factory to the consumer direct. This allows us to provide our customers with a high quality product at an
affordable price.
We believe in good working and living conditions for all.
This is not just business, it’s personal. We make sure that our partners provide their workers with a fair wage and a comfortable working environment. Being an ethical brand is one of our absolute core values. We are not a corporation and we do not answer to shareholders which means that we place people before profits. Our belief is that conscience consumers will appreciate the ethics behind the brand.
We’re obsessed with creating the perfect pair of underwear! It had to be made from the softest fabric, have 360 degree stretch, fit perfectly and finished with the highest quality waistband. It’s finally here.
Affordable everyday luxury.
Guys used to have only two options for buying underwear. Either you buy it cheap off the shelf at the hypermarket or you get it at a high retail price from the store at the mall. We realized that we could provide high quality underwear at a reasonable price if we cut out the “middle man”. Going from the factory to the consumer direct. This allows us to provide our customers with a high quality product at an
affordable price.
We believe in good working and living conditions for all.
This is not just business, it’s personal. We make sure that our partners provide their workers with a fair wage and a comfortable working environment. Being an ethical brand is one of our absolute core values. We are not a corporation and we do not answer to shareholders which means that we place people before profits. Our belief is that conscience consumers will appreciate the ethics behind the brand.